Recently, Inside Lacrosse shared the story of how GOOSEIT® grew from a small side project into one of the most recognizable names in lacrosse apparel today. For us, it was more than just a feature — it was a moment to reflect on how far we’ve come and how much the sport has shaped who we are as a brand.
From a Garage Idea to a Lacrosse Lifestyle Brand
The GOOSEIT® story started like many great ideas — with passion, creativity, and a love for the game. Back in 2018, two brothers who couldn’t find lacrosse apparel that matched the culture and energy of the sport decided to make their own. What began as a few hand-drawn designs and a small batch of shirts quickly turned into something bigger.
Every early morning at tournaments, every van packed full of gear, every pop-up tent in the rain — it all built the foundation of a brand that stands for more than just clothing. GOOSEIT® was built for players, parents, and fans who live and breathe lacrosse.
Building Something That Feels Like the Sport Itself
Lacrosse is fast, gritty, and creative — and that same spirit drives every product we make. We wanted to fill a void in the market and raise the standard for lacrosse apparel. From our signature hoodies and t-shirts to our fully custom team gear, each piece is designed with purpose — combining quality, comfort, and style that reflects the lacrosse lifestyle both on and off the field.
Recognition From the Lacrosse Community
Having Inside Lacrosse tell our story was an honor. It showed that the work, long nights, and endless travel were worth it — that our mission to create something authentic was being recognized by the very community we built it for. The article reminded us that GOOSEIT® isn’t just a brand; it’s a movement built by players for players, representing the culture, hustle, and creativity that define lacrosse today.
The Future of GOOSEIT®
We’re continuing to push boundaries — not just in apparel design, but in how lacrosse is represented as a lifestyle. From custom team stores and collaborations to new product drops that blend streetwear with sport, GOOSEIT® is evolving with the game itself.
Lacrosse deserves apparel that matches its intensity and culture — and we’re here to make that happen.
Read the Full Story
To check out the full article and see what Inside Lacrosse had to say about the rise of GOOSEIT®, read it here:
👉 Not Just a Pair of Sticks on a T-Shirt: The Story Behind GOOSEIT Company