We felt that lacrosse wasn't being represented correctly.  Prior to Goose It, we looked at the other brands within lacrosse and got frustrated.  Everything in the apparel space was cheaply made and poorly designed, usually consisting of nothing more than two lacrosse sticks and the words lacrosse across the front of a t-shirt.

Lacrosse is such a great sport, and is starting to slowly get the recognition that it deserves. We want to not only give back and provide value to the sport that has done so much for us, but also help to grow it.  We want to be the reason that someone picks up a lacrosse stick, and help play a major role in taking the sport to the masses.