OUR ORIGIN
When we started Goose It back in 2018, lacrosse apparel was… stuck. Generic tees, outdated designs, and the same crossed sticks on repeat. It didn’t reflect the energy, creativity, or culture of the sport we grew up loving.
We saw that as a gap, and an opportunity.
Goose It was born out of necessity. Founded by two brothers, Jackson (16) and Boston (14) Earl, while still in high school, the brand emerged from their shared frustration with how little lacrosse gear reflected the spirit of the game. Playing every day and seeing the gap firsthand, they set out to build something better.
From day one, our mission has been simple:
Redefine how lacrosse looks, feels, and shows up in the world.
We create gear with real purpose, style, and meaning, not just for players, but for the culture around the game. And this goes beyond apparel. We want to be the reason someone picks up a stick for the first time. To spark something in the next generation and help take lacrosse to the global stage.
And for us, it’s always been about more than the sport. Our little sister lives with Type One Diabetes, so a portion of every purchase goes directly to T1D research. Because impact matters, on and off the field.
Lacrosse is breaking through.
We’re not here to ride the wave. We’re here to push it forward.
