A Brand Built by Athletes, for Athletes

At Goose It, lacrosse isn’t just what we do, it’s who we are. Our company was founded by athletes who grew up in the sport and understand the culture, the grind, and the pride that comes with being part of a lacrosse community. That’s why we design apparel that speaks to the lifestyle of players both on and off the field.

The 2025 World Lacrosse Men’s U20 Championship wrapped up this past weekend with a historic finale on Jeju Island, South Korea. In front of an energized international crowd, Canada defeated the United States 6–5 in a nail-biting gold medal game on August 23. This victory marked Canada’s first-ever U20 world title, ending the United States’ decade-long dominance at this level.

Image via World Lacrosse

The Premier Lacrosse League playoffs are officially here, and the first-round matchups did not disappoint. This weekend’s action delivered the intensity and energy fans expect when the season is on the line—highlighted by momentum swings, standout performances, and plenty of drama.

Image via Premier Lacrosse League

The world’s best young lacrosse talent has gathered in Seogwipo, Jeju Island, for the 2025 World Lacrosse Men’s U20 Championship, a landmark event that runs from August 15 to 24. This year’s tournament is particularly historic—it is the first time that Korea, and indeed mainland Asia, has hosted the competition. With lacrosse set to return to the Olympic stage in Los Angeles in 2028, the spotlight on Jeju is brighter than ever.

 Image via World Lacrosse

At Goose It, lacrosse isn’t just about the game, it’s about building a community and making a difference. From the very beginning, giving back has been at the heart of who we are. That’s why a percentage of every sale we make goes directly to Breakthrough T1D (formerly JDRF), an organization dedicated to funding research and advancing life-changing breakthroughs for people living with type 1 diabetes.

In sports, jersey numbers often carry personal meaning whether its a favorite athlete, a lucky number, or a family connection. But for Goose It athlete Josh Balcarcel, wearing #34 is about something far greater. It’s about carrying on a legacy, honoring a life, and representing values that extend well beyond the lacrosse field.

Image: Edward Taylor Coombs

Lacrosse is a sport built on speed, skill, and strategy, but for some players, it’s also built on family. The Premier Lacrosse League and the Major Lacrosse League has seen no shortage of brothers competing at the highest level, many sharing a lifelong bond forged in backyards, driveways, and summer tournaments before taking the field under the brightest lights. Whether they’re lining up as teammates or facing off as rivals, these sibling stories add an extra layer of excitement to the game.

Image: Syracuse University

Lacrosse has always been a sport built on personalities as much as skill — from the fearless crease-divers of the ‘90s to the calculating two-way midfielders dominating the PLL today. Every era has produced its own unforgettable player archetypes, the kinds of athletes that define not just games, but generations of fans.

Image: John Hopkins University Athletics 

The Premier Lacrosse League brought the energy to Boston this past weekend, turning the city into the epicenter of pro lacrosse. Fans packed into the stands to watch some of the league’s biggest stars battle it out on the field, with playoff spots on the line and every goal carrying extra weight. Between the intense matchups, electric atmosphere, and local New England talent taking center stage, Boston delivered a weekend of lacrosse that was as gritty and passionate as the city itself.

Photo: Premier Lacrosse League Media

Coming off a hard-fought season, the Denver Outlaws returned to Peter Barton Stadium for a pivotal weekend of PLL action that lived up to the hype. The Rocky Mountain air was buzzing as fans packed the stands for two days of electric lacrosse.

They say, “Look good, feel good, play good.” In lacrosse, that couldn’t be more true. Whether you’re stepping onto the field for a high-stakes tournament or just grinding through a practice, your gear and style can have a direct impact on how you perform.

When you see a clean, sharp product photo on a website or social media post, what you’re actually looking at is the final result of hours of planning, creativity, and collaboration. Behind every product shoot lies a process full of energy, vision, and teamwork, where lighting, location, and attention to detail come together to bring a brand’s identity to life.

Lacrosse isn’t just a sport—it’s a living connection to culture, history, and community. From its origins as a spiritual practice among Native American tribes to its status today as one of the fastest-growing sports in the world, lacrosse has always carried more weight than just wins and losses.

So, you’ve picked up a lacrosse stick for the first time, welcome to one of the fastest, most exciting sports out there. Whether you’re joining your school team, looking to stay active, or just curious about the game, getting started with lacrosse can be a little overwhelming.

After a close win against Chaos, the Utah Archers came back home to Zions Bank Stadium in Herriman, UT, for one of the most exciting weekends of the PLL season....

Outfitting your team has never been easier. From your first idea to final delivery, we streamline the entire process, making sure you get high-quality, custom gear fast, stress-free, and exactly how you want it. Here’s how it works, step by step.

Redefining the game and Inspiring the Future

Lacrosse is a sport deeply rooted in tradition, but it is also evolving. Few embody this evolution better than Shonly Wallace. She’s not just playing the game, she’s changing it...

Goose It has been on a mission to make waves in the lacrosse world, and the past few months have been a testament to our growth, resilience, and unwavering commitment to the sport. As we continue to push boundaries and build our presence, we want to share what we’ve been up to and what’s on the horizon for our brand.

The 2025 NCAA Division I men’s lacrosse season is already proving to be one of the most exciting in recent years. While some teams are living up to expectations, others are surprising fans with big wins, unexpected losses, and standout individual performances. With several weeks of action behind us, let's break down the biggest shocks and sure things of the season so far.