When we founded GOOSE IT® back in 2018, it wasn’t just to add another name to the crowded field of lacrosse apparel. We started because we saw something was missing — a brand that truly reflected the energy, culture, and authenticity of the sport. And we set out to build it ourselves. GOOSE IT®+1
Where It All Began
Growing up, lacrosse was more than just a game for us — it was a way of life. We saw first-hand how most lacrosse gear on the market didn’t match the sport’s spirit: designs felt generic, uninspired, and disconnected from what lacrosse players really live for. GOOSE IT®+1
So two brothers — still in high school — decided to do something different. We started sketching our own designs, making shirts for ourselves, and building from the ground up. From those early days of handmade tees to now, our mission has always remained the same: redefine how lacrosse looks, feels, and shows up in the world. GOOSE IT®+1
Our Mission: More Than Apparel
GOOSE IT® isn’t about chasing trends or flooding the market with cheap gear. We exist to bring real value to lacrosse — for players, fans, families, and every part of the community. GOOSE IT®+1
Authenticity & Quality
We design every piece in-house — no shortcuts, no borrowed designs, no quick churns. Every graphic, every tee, every hoodie is built from the ground up to reflect the game we love. We don’t just put “lacrosse” on a shirt and call it a day. GOOSE IT®+1
Our materials and construction aim for longevity, comfort, and versatility — gear that you can wear to practice, school, travel, or just around town. We want our apparel to grow with you, not fall apart after a few wears. GOOSE IT®+1
Culture & Community
Lacrosse is a unique sport — its culture, its pace, its camaraderie are unlike anything else. We want GOOSE IT® to reflect that. More than just clothing, our apparel is a way to celebrate identity, connection, and shared love for the game. GOOSE IT®+1
By offering apparel that players are proud to wear — on and off the field — we aim to bring more people into the lacrosse community. We want gear that appeals not only to players but to fans and newcomers too, because growing the sport means giving everyone something they can connect with. GOOSE IT®+1
Integrity & Respect for the Sport
The lacrosse apparel market had a gap — many brands treated the sport like just another trend. We refused to follow that path. Instead, we committed to honesty, respect, and a long-term vision. Everything we do is rooted in integrity. GOOSE IT®+1
Our goal: to raise the standard for lacrosse apparel, to build a brand that stands the test of time — because the sport deserves that. GOOSE IT®+1
Giving Back: Doing More Than Selling Shirts
Our mission isn’t only about lacrosse. It’s also about making a difference. From the start, we committed a portion of every purchase to Type 1 Diabetes research, inspired by our sister’s diagnosis. GOOSE IT®+1
For us, impact matters — on and off the field. We want to build a brand that players are proud to wear, and a brand that supports real causes.
Why GOOSE IT Still Matters Today
The apparel market may be full, but it’s rarely authentic. At GOOSE IT®, we don’t just follow trends. We create gear built for the sport, rooted in culture, and designed with purpose. GOOSE IT®+1
Whether you’re a seasoned veteran, a rising star, a fan, a parent — or someone new to lacrosse — GOOSE IT is more than a brand. It’s a movement: pushing the sport forward, honoring its roots, and building a community around respect, passion, and identity.
If you believe lacrosse deserves more than generic tees — if you believe in quality, culture, and authenticity — join us. Wear the pride, live the culture, and help us raise the standard for the sport we love.