Goose It has been on a mission to make waves in the lacrosse world, and the past few months have been a testament to our growth, resilience, and unwavering commitment to the sport. As we continue to push boundaries and build our presence, we want to share what we’ve been up to and what’s on the horizon for our brand.
Recent Achievements and Milestones
One of the most exciting developments at Goose It has been the expansion of our ambassador team. We’re proud to welcome two incredible athletes to the family: Shonly Wallace and Yuhki Murayama from Australia. Both bring unparalleled expertise, passion, and energy to Goose It, and we couldn’t be more thrilled to have them represent our brand.
Beyond our ambassador program, our team store and custom gear initiative have taken off in a big way. Despite launching this initiative later than expected, the response has been overwhelmingly positive. Teams that have worked with us not only love the gear, but we’ve also had opposing coaches take notice, commenting on how sharp the apparel looks and wishing they had chosen Goose It for their own teams. The demand is growing, and we’re only getting started.
While we can’t reveal too much just yet, we are currently working on an exciting and high-impact project that we believe will be a game-changer—one that will put Goose It at the forefront of the lacrosse industry and make our value undeniable to the lacrosse world. Stay tuned because this is going to be huge.
On the marketing front, we just wrapped up an incredible media trip with TD Ierlan, one of the faces of our brand. We captured some amazing content that will soon be rolling out — both on Instagram reels and a long-form YouTube video, offering an exclusive behind-the-scenes look at the lifestyle of a professional lacrosse player. This is just the beginning, as we have big plans for the summer with fresh marketing campaigns and exciting projects designed to showcase Goose It’s unique approach to the sport.
Where Goose It is Headed
Looking ahead, we are gearing up for an action-packed summer. Our new summer collection is in the works, and we’re preparing for several key events and tournaments where we’ll be showcasing our brand. While we’ve scaled back on the number of tournaments we attend, we are being strategic—focusing on the ones that deliver the best return on investment and provide the best opportunities for exposure and sales. At the same time, we are doubling down on our online store, ensuring that Goose It remains accessible to lacrosse players, teams, and fans everywhere.
Company Vision and Philosophy
At the heart of Goose It is a commitment to authenticity, humbleness, quality, and a relentless drive to grow. We’ve had the privilege of supporting the Palisades Lacrosse Community by setting up a team store to help them collect free products and aid in the recovery from the tragic events they recently faced. Giving back to the sport and its people is an essential part of who we are, and we look forward to continuing to make an impact in meaningful ways.
From day one, our goal has been to become the lacrosse brand — the one that players, coaches, and fans trust and turn to for the best in lacrosse apparel. With the continued support of our loyal community, we believe Goose It has the potential to become the biggest brand in lacrosse and take the sport to a wider audience.
We’ve always believed that storytelling is more powerful than traditional marketing, and the incredible journey of Shonly Wallace exemplifies this. Her story is not just inspiring — it’s a testament to resilience and dedication. Having someone of her caliber as part of our team underscores our commitment to highlighting the real, human aspects of the sport, not just the products we sell.
Reflections from Us
The journey of building Goose It has been nothing short of exhilarating. What started as a passion project has transformed into something far greater—an authentic, culture-driven brand that resonates deeply within the lacrosse community. Seeing our vision come to life and our gear worn by teams and athletes who truly love what we do has been incredibly rewarding.
That being said, this journey hasn’t been without its challenges. One of the biggest lessons I’ve learned is the importance of patience and persistence. Not every deal works out the way we hope, and not every opportunity leads to immediate success. We’ve had to navigate logistical hurdles, rethink our ambassador program, and adjust our strategies along the way. Learning how to control our brand’s perception has been crucial, especially as we phase out discount codes to protect the long-term value of our brand.
Right now, we feel energized and optimistic about the future of Goose It. We’re growing, we’re evolving, and we’re making moves that will shape the future of lacrosse apparel. With our community behind us, we have the opportunity to turn Goose It into something truly iconic.
Thank you to everyone who has been part of this journey so far. Whether you’ve been with us from the start or just discovered us recently, your support means everything. We can’t wait to show you what’s next.