At GOOSE IT®, every hoodie starts long before fabric is cut or graphics are printed. Each piece begins as an idea rooted in lacrosse culture — the grit, the community, the mindset, and the lifestyle that make our sport different.
We don’t take shortcuts. We don’t use generic blanks. And we definitely don’t rush the creative process. Every hoodie is built with intention, comfort, and identity in mind.
Here’s how a Goose It hoodie goes from concept to your closet.
1. It Starts With Lacrosse Culture
All of our designs begin with the same question:
“What does this represent in lacrosse?”
Sometimes the spark comes from on-field intensity — winning the ground game, battling on the wall, or the flow of movement in transition. Other times it comes from the off-field lifestyle: the brotherhood, the energy, the confidence, the community.
We want every hoodie to feel like something players and fans actually want to wear — not just another piece of merch.
2. Sketching the Design & Building the Concept
Once the idea is clear, we begin sketching. This is where the identity of each hoodie takes shape. We look at:
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The message
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The graphic direction
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The vibe (clean, bold, gritty, lifestyle)
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How it fits into our overall lineup
We make sure each design has purpose. Nothing is random. Nothing is filler.
3. Selecting Fabrics, Fit & Details
Comfort is king at Goose It. After the concept is built, we choose:
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Premium-feel fabrics
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The right weight for everyday wear
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A fit that works for athletes
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Hood size, pocket style, stitching details
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Colorways that match lacrosse culture
Every detail is tested and refined before we move forward.
4. Sampling & Adjusting Until It’s Right
We create a sample of each hoodie to make sure it feels exactly the way a lacrosse player expects it to. We test:
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Softness
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Fit
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Durability
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Printing quality
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Overall feel
If it’s not perfect, we adjust and sample again. We don’t release anything we wouldn’t wear ourselves.
5. Final Production: Bringing the Hoodie to Life
After the design, fabric, and fit are locked in, production begins. Every piece is crafted and inspected to ensure it meets the Goose It standard. That means:
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Clean stitching
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Quality print or embroidery
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Consistency across sizes
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A premium feel that lasts
When a hoodie hits our shop, it represents weeks — sometimes months — of work, refinement, and passion.
Examples of Hoodies Born From This Process
Staple Hoodie
Our everyday essential. Clean, versatile, comfortable — the foundation of any lacrosse wardrobe.
https://gooseitcompany.com/products/staple-hoodie
Built on the Wall Hoodie
Inspired by the grit, toughness, and defensive mindset on the lacrosse field.
https://gooseitcompany.com/products/built-on-the-wall-hoodie
Silhouette Lacrosse Hoodie
A lifestyle-forward piece with a sleek lacrosse identity built into the design.
https://gooseitcompany.com/products/silhouette-lacrosse-hoodie
Why This Process Matters
At GOOSE IT®, we don’t just sell apparel — we build identity.
We design every hoodie with intention because players and fans deserve gear that:
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Feels premium
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Represents lacrosse culture
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Fits the lifestyle
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Can be worn anywhere
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Actually means something
Our goal is to raise the standard of off-field lacrosse apparel — and every hoodie we make is a step toward that mission.