If you play lacrosse, you already know this: the culture is different. The work ethic is different. The attitude is different. And the way players express themselves — on and off the field — is completely its own thing.
GOOSEIT® grew straight out of that energy. Not from a boardroom. Not from a trend forecast. From lacrosse players who wanted lacrosse apparel that actually feels like the sport — clean, sharp, athletic, and rooted in the culture without screaming lacrosse across the chest.
This is the real meaning behind GOOSEIT® and why the brand resonates with players everywhere.
1. “Goose It” — The Mentality Behind the Name
In lacrosse, “Goose It” is that quick, instinctive play where you flick the ball forward instead of scooping it. It’s fast. It’s gritty. It’s creative. It’s pure lacrosse IQ.
That one move — and the attitude it represents — became our identity.
GOOSEIT® isn’t about flash. It’s about instinct. Confidence. Doing things the way lacrosse players do them: with skill, with style, and with a little bit of swagger.
When players wear the GOOSEIT® name, it’s not just branding. It’s a nod to the craft and the culture.
2. Why Lacrosse Players Connect With Subtle, Clean Design
Players today want lacrosse clothing that fits their lifestyle — not just the field.
That’s why GOOSEIT® focuses on:
• Subtle lacrosse elements instead of oversized sticks and huge graphics
• Clean streetwear-inspired layouts
• Muted tones and modern fits
• Authentic lacrosse influence without the cheesy sportswear look
It’s lacrosse apparel you can wear anywhere — not just to practice.
This is exactly why our tees and hoodies consistently become players’ “everyday rotation” pieces. They feel like lifestyle clothing first, and lacrosse gear second — the right balance.
3. A Lacrosse Brand Created Inside the Sport
GOOSEIT® wasn’t built to “break into” lacrosse.
It was built inside lacrosse.
Players run this brand.
Players design the concepts.
Players test the apparel.
Players influence every drop.
Every piece we produce comes from the same place lacrosse culture comes from: the locker room, the backyard net, the offseason grind, the late-night wallball sessions.
That’s why our aesthetic and message feel so authentic — because it is.
4. Why We Focus on Quality Lacrosse Apparel That Lasts
Lacrosse clothing takes a beating. Players train hard, wash their gear constantly, and live in hoodies and tees year-round.
So we design everything with:
• Premium, durable fabrics
• True-to-size fits
• Soft, comfortable materials players actually want to wear
• High-quality prints built to handle daily use
The goal is simple:
Make lacrosse apparel that lasts season after season — and still looks good.
5. The GOOSEIT® Community: Why Players Rep It
Our community stretches from youth athletes to NCAA players to adult lacrosse fans who still carry the culture with them.
Players connect with GOOSEIT® because:
• It reflects the style of modern lacrosse
• It respects the traditions of the sport
• It’s clean, wearable, everyday lacrosse apparel
• It feels like a brand built by players, for players
Off the field, players want something that represents who they are — not just the sport they play, but the mindset they live by.
That’s why GOOSEIT® hits different.
6. Our Mission Moving Forward
We’re committed to building the strongest lacrosse apparel brand in the world by doing what we’ve done from day one:
• Keep designs subtle, clean, and real
• Make gear that represents the culture
• Stay rooted in how players actually live
• Continue evolving with the game itself
GOOSEIT® is not just a clothing line.
It’s a lacrosse lifestyle — and it’s only getting started.
Shop Lacrosse Hoodies: HERE
Shop Lacrosse T-Shirts: HERE
Shop Lacrosse Headwear: HERE