We felt that lacrosse wasn't being represented correctly. At the time, the very little apparel that existed in the space consisted of nothing more than two lacrosse sticks and the word "lacrosse" across the front of a t-shirt.

Lacrosse is beginning to gain the recognition that it deserves. So in addition to providing value, we want to be the reason that someone picks up a lacrosse stick and help play a major role in taking the sport to the masses.