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INITIAL FW25

THE BRAND IN LACROSSE.

TRUSTED BY ATHLETES

We believe in the power of people. Our athletes compete at the highest level, and on and off the field, they trust Goose It to keep them looking their best, every step of the way.

TD Ierlan

The most dominant faceoff specialist in lacrosse history.

Cam wyers

Cam Wyers is one of the most dominant and dependable defensemen in professional lacrosse.

Josh Balcarcel

A dynamic midfielder known for his quickness, vision, and toughness.

BUILT FOR LACROSSE.
SINCE 2018, WE’VE BEEN BUILDING THE BRAND LACROSSE DESERVES, ROOTED IN QUALITY, AUTHENTICITY, AND INTEGRITY. WE’RE HERE TO BRING REAL VALUE TO THE SPORT WITH PURPOSE-DRIVEN APPAREL, MODERN STYLE, AND A CLEAR MISSION: GROW THE GAME, LEAD THE CULTURE, AND MOVE IT FORWARD.

Goose It was born out of necessity. Founded by two brothers, Jackson (16) and Boston (14) Earl, while still in high school, the brand emerged from their shared frustration with how little lacrosse gear reflected the spirit of the game. Playing every day and seeing the gap firsthand, they set out to build something better.

The Box Lacrosse Boom: Shaping the Future of U.S. Lacrosse

Box lacrosse, long popular in Canada, has been steadily growing in the United States as players and fans embrace its fast-paced, physical style. With its smaller playing surface, quicker gameplay, and emphasis on stick skills, box lacrosse is changing how the sport is played and viewed at every level.

Image via Oshawa Firewolves

Atlas Cup 2025: A New Chapter for Olympic Sixes Lacrosse

The Atlas Cup is underway, bringing the world’s top lacrosse nations together to compete in the fast-paced sixes format that will be featured in the 2028 Paris / LA Olympics. From September 26–28 at USA Lacrosse headquarters in Sparks, Maryland, men’s and women’s teams from the U.S., Canada, Haudenosaunee, and Puerto Rico are battling it out in front of passionate fans.

ATImage via USA Lacrosse

Honoring Alfie Jacques: Master Stickmaker in Lacrosse

Alfie Jacques dedicated his life to crafting traditional wooden lacrosse sticks, preserving the Haudenosaunee culture and passing on the game’s true spirit. His handmade sticks became symbols of heritage and history, leaving a legacy that continues to inspire players and fans around the world.

Image via Alfie JacquesHONOR