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TD Ierlan
The most dominant faceoff specialist in lacrosse history.
Cam wyers
Cam Wyers is one of the most dominant and dependable defensemen in professional lacrosse.
Josh Balcarcel
A dynamic midfielder known for his quickness, vision, and toughness.
BUILT FOR LACROSSE.
SINCE 2018, WE’VE BEEN BUILDING THE BRAND LACROSSE DESERVES, ROOTED IN QUALITY, AUTHENTICITY, AND INTEGRITY. WE’RE HERE TO BRING REAL VALUE TO THE SPORT WITH PURPOSE-DRIVEN APPAREL, MODERN STYLE, AND A CLEAR MISSION: GROW THE GAME, LEAD THE CULTURE, AND MOVE IT FORWARD.
Let customers speak for us
Goose It was born out of necessity. Founded by two brothers, Jackson (16) and Boston (14) Earl, while still in high school, the brand emerged from their shared frustration with how little lacrosse gear reflected the spirit of the game. Playing every day and seeing the gap first hand, they set out to build something better.


How GOOSEIT® Helps Schools and Clubs Create Unique Lacrosse Apparel
Are you looking for custom lacrosse apparel that stands out? At GOOSEIT® we’ve built a streamlined team gear program that’s fast, high‑quality, and designed specifically for lacrosse programs and clubs. Whether you’re outfitting a high school team, club squad, or youth program, our team store solution makes ordering custom tees, hoodies, hats and more as easy as possible.
GOOSEIT® Q&A Looking Back at the Rise of a Lacrosse Apparel Brand
In this early Q&A, GOOSEIT® CEO Jackson Earl shares how the brand started, the mission behind our lacrosse apparel, and what’s next for the company. Learn how GOOSEIT® continues to redefine lacrosse clothing and lifestyle gear while staying true to its roots — built by players, for players.
If you want to watch the full Q&A video, check it out here: Watch on YouTube
GOOSEIT® The 5-Year Rise of a Lacrosse Apparel Brand
What started as two brothers designing lacrosse shirts for fun has turned into one of the fastest growing lacrosse apparel brands in the country. As GOOSEIT® wraps up its fifth year, we wanted to look back at the journey, from our first $1,000 in sales to 70+ events a year and a community that’s helping redefine what lacrosse clothing can be.
If you’d rather watch the full story, check out the video here: Watch on YouTube