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JOSH BALCARCEL - CALIFORNIA REDWOODS

Positions Club

Every role. Every player. Every position covered.

TRUSTED BY ATHLETES

We believe in the power of people. Our athletes compete at the highest level, and on and off the field, they trust Goose It to keep them looking their best, every step of the way.

TD Ierlan

The most dominant faceoff specialist in lacrosse history.

Cam wyers

Cam Wyers is one of the most dominant and dependable defensemen in professional lacrosse.

Josh Balcarcel

A dynamic midfielder known for his quickness, vision, and toughness.

BUILT FOR LACROSSE.
SINCE 2018, WE’VE BEEN BUILDING THE BRAND LACROSSE DESERVES, ROOTED IN QUALITY, AUTHENTICITY, AND INTEGRITY. WE’RE HERE TO BRING REAL VALUE TO THE SPORT WITH PURPOSE-DRIVEN APPAREL, MODERN STYLE, AND A CLEAR MISSION: GROW THE GAME, LEAD THE CULTURE, AND MOVE IT FORWARD.

Goose It was born out of necessity. Founded by two brothers, Jackson (16) and Boston (14) Earl, while still in high school, the brand emerged from their shared frustration with how little lacrosse gear reflected the spirit of the game. Playing every day and seeing the gap first hand, they set out to build something better.

GOOSEIT® The 5-Year Rise of a Lacrosse Apparel Brand

What started as two brothers designing lacrosse shirts for fun has turned into one of the fastest growing lacrosse apparel brands in the country. As GOOSEIT® wraps up its fifth year, we wanted to look back at the journey, from our first $1,000 in sales to 70+ events a year and a community that’s helping redefine what lacrosse clothing can be.

If you’d rather watch the full story, check out the video here: Watch on YouTube

Sticks Down, Talks Up: The NLL Holdout That Delayed the Season

The National Lacrosse League (NLL), North America’s premier indoor lacrosse league, faced an unexpected delay to the start of its 2025 season. A player holdout over contract terms and league conditions brought the sport to a temporary standstill, highlighting growing tensions between the players’ union and league executives. While the situation tested relationships, it also underscored the sport’s rapid growth and the evolving expectations of professional lacrosse athletes.

What Makes GOOSEIT® Different: Raising the Standard in Lacrosse Lifestyle

Walk around any tournament or scroll through social media, and you’ll notice something about the lacrosse apparel market, it’s crowded, but not full. There are plenty of companies selling shirts, but very few brands that actually represent the sport or the people who play it.

At GOOSE IT®, we’re here to change that.