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TD Ierlan
The most dominant faceoff specialist in lacrosse history.
Cam wyers
Cam Wyers is one of the most dominant and dependable defensemen in professional lacrosse.
Josh Balcarcel
A dynamic midfielder known for his quickness, vision, and toughness.
BUILT FOR LACROSSE.
SINCE 2018, WE’VE BEEN BUILDING THE BRAND LACROSSE DESERVES, ROOTED IN QUALITY, AUTHENTICITY, AND INTEGRITY. WE’RE HERE TO BRING REAL VALUE TO THE SPORT WITH PURPOSE-DRIVEN APPAREL, MODERN STYLE, AND A CLEAR MISSION: GROW THE GAME, LEAD THE CULTURE, AND MOVE IT FORWARD.
Let customers speak for us
Goose It was born out of necessity. Founded by two brothers, Jackson (16) and Boston (14) Earl, while still in high school, the brand emerged from their shared frustration with how little lacrosse gear reflected the spirit of the game. Playing every day and seeing the gap firsthand, they set out to build something better.


Beyond the Jersey: Why Lifestyle Apparel Is the Heart of Every Lacrosse Team
Every lacrosse team has its jerseys — the on-field uniform that shows who you play for. But what about the gear that shows who you are?
At GOOSEIT, we believe team identity doesn’t stop when the game ends. That’s where lifestyle apparel comes in — the hoodies, tees, and everyday gear that connect players, coaches, and fans long after the final whistle.
How to Care for Your Lacrosse Hoodie and Shirt So They Last Season After Season
You’ve got your new GOOSEIT® gear, soft, clean, and built with that perfect fit. The last thing you want is to ruin it after a few washes. Taking care of your lacrosse apparel the right way keeps it looking fresh, feeling great, and lasting season after season.
Whether it’s your favorite hoodie or your go-to shirt from a tournament drop, here’s how to make sure your lacrosse apparel stays in top shape.
What Makes GOOSEIT® Different: Raising the Standard in Lacrosse Lifestyle
Walk around any tournament or scroll through social media, and you’ll notice something about the lacrosse apparel market, it’s crowded, but not full. There are plenty of companies selling shirts, but very few brands that actually represent the sport or the people who play it.
At GOOSE IT®, we’re here to change that.