shop by style
TD Ierlan
The most dominant faceoff specialist in lacrosse history.
Cam wyers
Cam Wyers is one of the most dominant and dependable defensemen in professional lacrosse.
Josh Balcarcel
A dynamic midfielder known for his quickness, vision, and toughness.
BUILT FOR LACROSSE.
SINCE 2018, WE’VE BEEN BUILDING THE BRAND LACROSSE DESERVES, ROOTED IN QUALITY, AUTHENTICITY, AND INTEGRITY. WE’RE HERE TO BRING REAL VALUE TO THE SPORT WITH PURPOSE-DRIVEN APPAREL, MODERN STYLE, AND A CLEAR MISSION: GROW THE GAME, LEAD THE CULTURE, AND MOVE IT FORWARD.
Let customers speak for us
Goose It was born out of necessity. Founded by two brothers, Jackson (16) and Boston (14) Earl, while still in high school, the brand emerged from their shared frustration with how little lacrosse gear reflected the spirit of the game. Playing every day and seeing the gap firsthand, they set out to build something better.
Sticks Down, Talks Up: The NLL Holdout That Delayed the Season
The National Lacrosse League (NLL), North America’s premier indoor lacrosse league, faced an unexpected delay to the start of its 2025 season. A player holdout over contract terms and league conditions brought the sport to a temporary standstill, highlighting growing tensions between the players’ union and league executives. While the situation tested relationships, it also underscored the sport’s rapid growth and the evolving expectations of professional lacrosse athletes.
What Makes GOOSEIT® Different: Raising the Standard in Lacrosse Lifestyle
Walk around any tournament or scroll through social media, and you’ll notice something about the lacrosse apparel market, it’s crowded, but not full. There are plenty of companies selling shirts, but very few brands that actually represent the sport or the people who play it.
At GOOSE IT®, we’re here to change that.
Beyond the Jersey: Why Lifestyle Apparel Is the Heart of Every Lacrosse Team
Every lacrosse team has its jerseys — the on-field uniform that shows who you play for. But what about the gear that shows who you are?
At GOOSEIT, we believe team identity doesn’t stop when the game ends. That’s where lifestyle apparel comes in — the hoodies, tees, and everyday gear that connect players, coaches, and fans long after the final whistle.