Walk around any tournament or scroll through social media, and you’ll notice something about the lacrosse apparel market, it’s crowded, but not full. There are plenty of companies selling shirts, but very few brands that actually represent the sport or the people who play it.
At GOOSE IT®, we’re here to change that.
We’re not just another vendor pushing quick designs and basic tees. We’re building a true lacrosse lifestyle brand, one that stands for authenticity, quality, and the culture that makes this sport different from any other.
The Current Lacrosse Apparel Market
A Lack of True Brands
The lacrosse apparel space has no shortage of names, but few have staying power. Many are short-term side projects, teams or individuals spinning up quick designs for a season, then disappearing when the hype fades.
These companies often chase fast sales instead of building community or contributing to the sport’s growth. The result? A market flooded with mediocrity and little long-term impact.
Low Quality, Lower Creativity
Too many lacrosse shirts today are made from cheap, uncomfortable fabrics and rushed designs. Some simply take a trending meme or pop culture graphic and slap the word “lacrosse” underneath, calling it “lacrosse apparel.”
That’s not style. It’s a missed opportunity to represent a game with deep roots, rich culture, and a unique personality.
A Growing Lack of Authenticity
Beyond quality issues, there’s also a serious lack of originality and respect in the market.
Many so-called “lacrosse brands” cut corners, stealing ideas from other creators, using copyrighted photos without permission, or printing college and team logos illegally.
Not only does this disrespect the work of real designers and legitimate programs, but it also hurts the sport’s credibility as a whole.
At GOOSE IT®, we do things the right way. Every design, graphic, and concept we release is original and created in-house, no shortcuts, no copycats. We’re here to build something lasting, not just churn out quick-hit designs.
The GOOSE IT® Philosophy: Built from the Game
At GOOSE IT®, we’re not outsiders chasing a trend. We’re players, coaches, and fans who live this game every day.
Our mission is simple:
To create apparel that represents lacrosse with pride, authenticity, and lasting quality.
Building a True Lacrosse Brand
We don’t just sell shirts. We design pieces that celebrate the lifestyle, what it means to be part of this sport both on and off the field. Every collection is made to elevate the market and help grow the game, one design at a time.
Quality That Speaks for Itself
Our gear isn’t made to be worn once and forgotten. We source high-quality fabrics that balance comfort, durability, and modern fit, clothes you can live in, travel in, and train in.
Inclusivity Through Design
We make apparel that lacrosse players are proud to wear, and non-players are drawn to. Someone might buy a GOOSE IT® hoodie because it looks clean and fits perfectly, then find themselves curious about the sport behind the brand. That’s how you grow the game.
The Event Experience: Professionalism That Elevates the Sport
If you’ve seen us at an event, you already know the difference.
Our booth setup reflects who we are, organized, cohesive, and professional. Everything from our layout to our signage is intentional, designed to create a high-end retail experience even in the middle of a tournament venue.
Meanwhile, many other booths feel more like yard sales, shirts piled on folding tables, no branding, no consistency. It’s not just about sales; it’s about presentation. And presentation shapes perception.
By bringing a polished, professional look to every event, GOOSE IT® helps elevate the entire lacrosse environment, giving players, parents, and fans an experience that matches the level of pride they have for the sport.
Our Core Purpose
We built GOOSE IT® with purpose, not profit, at the center:
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For players: Gear that represents the game with pride and authenticity.
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For fans: Apparel they actually want to wear, not just out of support but because it looks and feels great.
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For event organizers: A professional partner that enhances the look and credibility of every tournament we’re part of.
What Sets GOOSE IT® Apart
Authenticity: Born from lacrosse culture, not outside of it.
Quality: Premium materials and construction that stand the test of time.
Design: Clean, original, and purposeful, no trend chasing or stolen ideas.
Professionalism: Elevating the standard of lacrosse events and apparel.
Community: Built to connect players, fans, and families through shared pride in the game.
We’re not just making apparel, we’re building a legacy for the sport we love.
Join the Movement
If you’re ready to wear something that actually represents the lacrosse lifestyle, it’s time to step up.
👉 Explore the collection: Shop Lacrosse Lifestyle Apparel
👉 Learn more about team apparel: Team Stores & Custom Orders