When we launched in 2018, lacrosse apparel was stuck in the past. generic tees, outdated designs, and the same crossed sticks slapped on everything. It didn't reflect the speed, energy, or culture of the game.

We saw that for what it was: a gap, and an opportunity. From day one, we've been on a mission to redefine how lacrosse looks, feels, and shows up in the world. To build products with real purpose, style, and meaning. Not just for the players, but for the culture, but this goes beyond apparel.

We want to be the reason someone picks up a stick for the first time. To fuel the fire for the next generation and help bring the sport to the world stage. Lacrosse is finally breaking through, and we're not just riding the wave. we're pushing it forward. We're not here to take part. we're here to take over. This isn't just a brand. This is the lacrosse brand.