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INITIAL FW25

THE BRAND IN LACROSSE.

TRUSTED BY ATHLETES

We believe in the power of people. Our athletes compete at the highest level, and on and off the field, they trust Goose It to keep them looking their best, every step of the way.

TD Ierlan

The most dominant faceoff specialist in lacrosse history.

Cam wyers

Cam Wyers is one of the most dominant and dependable defensemen in professional lacrosse.

Josh Balcarcel

A dynamic midfielder known for his quickness, vision, and toughness.

BUILT FOR LACROSSE.
SINCE 2018, WE’VE BEEN BUILDING THE BRAND LACROSSE DESERVES, ROOTED IN QUALITY, AUTHENTICITY, AND INTEGRITY. WE’RE HERE TO BRING REAL VALUE TO THE SPORT WITH PURPOSE-DRIVEN APPAREL, MODERN STYLE, AND A CLEAR MISSION: GROW THE GAME, LEAD THE CULTURE, AND MOVE IT FORWARD.

Goose It was born out of necessity. Founded by two brothers, Jackson (16) and Boston (14) Earl, while still in high school, the brand emerged from their shared frustration with how little lacrosse gear reflected the spirit of the game. Playing every day and seeing the gap firsthand, they set out to build something better.

Honoring Alfie Jacques: Master Stickmaker in Lacrosse

Alfie Jacques dedicated his life to crafting traditional wooden lacrosse sticks, preserving the Haudenosaunee culture and passing on the game’s true spirit. His handmade sticks became symbols of heritage and history, leaving a legacy that continues to inspire players and fans around the world.

Image via Alfie JacquesHONOR

From Australia to the World: Yuhki Murayama’s Lacrosse Journey with Goose It

Goose It is proud to have ambassadors who represent the game of lacrosse on an international level, and one of those voices is Yuhki Murayama from Australia. Yuhki’s journey began at a young age and has taken him from curious beginner to dedicated goalie and passionate advocate for growing the game.

The Future of Lacrosse: Growth, Culture, and Opportunity

Lacrosse is experiencing rapid growth, especially at the youth level, offering players valuable lessons in teamwork, discipline, and leadership. Beyond the field, the sport has built a strong culture and lifestyle that athletes proudly represent.

Image via The Lacrosse Network

Mastering the Game: Why Wall Ball is Essential in Lacrosse

Wall ball is a vital training tool in lacrosse, helping players sharpen their fundamentals, improve hand-eye coordination, and unleash creativity. By dedicating even a small amount of time each day, athletes can develop stronger hands, better control, and more confidence on the field.