If you want to watch the full Q&A video, check it out here:
🎥 Watch on YouTube
A Look Back at the Early Days
This video takes us back to one of GOOSEIT®’s earlier Q&A sessions with CEO Jackson Earl — filmed before the brand became one of the fastest-growing names in lacrosse apparel. It’s a great look at where GOOSEIT® started, what inspired the company, and how its vision has stayed consistent even as it’s expanded nationwide.
Behind the Brand
In this Q&A, Jackson sat down to answer questions straight from the community, covering everything from sponsorships to what’s next for the brand. GOOSEIT® has quickly become one of the most talked-about names in lacrosse clothing, and this video gives fans an early look at the mindset and mission that fueled its rise.
Sponsorships & Ambassador Program
One of the biggest questions GOOSEIT® gets daily is how sponsorships and ambassadorships work. Jackson explains that GOOSEIT® runs a three-tiered program including Pro, Collegiate, and Ambassador levels, giving athletes at every stage a chance to represent the brand. Each ambassador receives a custom affiliate link, a percentage of sales, and free lacrosse gear and apparel.
Those interested can apply by emailing briggs@gooseitcompany.com, but don’t DM them — applications are handled only through email.
Where It All Started
When Jackson and his co-founder Boston started GOOSEIT®, they noticed a huge gap in the market. Lacrosse gear at the time was basic — plain shirts with crossed sticks or the word “lacrosse.”
GOOSEIT®’s goal was to create lacrosse clothing that looks great both on and off the field. Apparel that players and fans alike could wear with pride.
“We wanted to make gear that anyone could wear — whether you play lacrosse or not,” says Jackson. “If we make a great product, it’ll help grow the game.”
What’s New Behind the Scenes
Even though this video was filmed a while back, the vision Jackson shared has stayed the same. The GOOSEIT® team continues to develop completely custom blanks for their t-shirts, hoodies, and crewnecks — improving quality and comfort with every release. The team store program has also grown into a nationwide network, helping programs across the country create custom lacrosse apparel and fan gear.
If your team needs custom lacrosse apparel, reach out through the chat feature on gooseitcompany.com.
Summer 2025 Drops
Looking ahead, GOOSEIT® is launching new crewnecks, shirts, and hats, along with restocks of the Roots and Staple Collections. The focus remains on delivering premium lacrosse clothing that combines performance, comfort, and lifestyle appeal.
Fewer Tournaments, Bigger Focus
In 2024, GOOSEIT® hit 80 events in eight weeks — an intense schedule that taught the team a lot. While they’ll still appear at select tournaments in 2025, GOOSEIT® is shifting its focus toward online growth and creative brand building.
“We don’t want to be viewed as just a vendor. We want to be known as a brand that raises the standard for lacrosse apparel.”
Advice for Starting a Brand
When asked for advice for young entrepreneurs, Jackson kept it real.
“Don’t start a brand unless you’re ready to play the long game.”
He emphasizes patience, reinvestment, and staying true to your vision instead of chasing short-term success. His words still resonate today — especially as GOOSEIT® continues to grow while staying rooted in its original mission.
What’s Next for GOOSEIT®
Since the time this video was filmed, GOOSEIT® has expanded its reach dramatically. The brand is now partnering with programs across the U.S., releasing new lifestyle drops, and continuing to innovate in the lacrosse apparel space. The drive to raise the standard for lacrosse clothing hasn’t changed — it’s only grown stronger.
Final Thoughts
This older GOOSEIT® Q&A offers a genuine look at the foundation of a brand built by players, for players. From those early ideas to becoming a leading name in lacrosse apparel, GOOSEIT® continues to prove what happens when passion meets purpose.
🎥 Watch the full video here: https://www.youtube.com/watch?v=z5aOnqdp9U0